Time for Your Website Content to Take Care of Business What do you really need to know about creating a website that will help your business grow? What’s it going to cost me? How do […]
Your Web Content Represents Your Business Brand
The first post in this series, Set Web Content Boundaries & Free Yourself, grew out of my work with clients around the concerns and discomfort many small business owners feel when faced with the need to use social networks and social media for business. Since the lines between personal and public keep blurring, it’s not uncommon for entrepreneurs and small business owners to feel overwhelmed.
Business Web Content Strategy Starts with Your Boundaries
My last post introduced the idea that when you create boundaries for your web content, you free yourself to participate in social networking and social media. Knowing and getting comfortable with the subjects and topics you’ll address on specific web properties will increase your confidence, benefit your target audiences, and better represent your brand.
You Create Web Content & You Have Boundaries, Right?
Entrepreneurs are everywhere. People start new businesses all the time. Lots of those entrepreneurs aren’t professionally comfortable in the world of social media and not confident about how to use the Web for business—particularly when it comes to setting boundaries around web content.
Creating, implementing, and refining business strategy is a familiar task for small business owners. If you don’t have a vision of where you want to go and a plan to get you there, you’ll be hard pressed to make any progress. So before you leap into action, STOP and think about your strategy!
Consistently creating high quality web content starts with a content strategy. If you don’t have a rationale for what you will do and a plan to get it done, it will be hard to meet your […]
A Story Will Resonate with Clients If you’re still introducing potential clients to your business by ticking off a list of the services you provide, stop right now. People really don’t care what you do […]