Tag: small business / entrepreneur

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Goals, Identity & Business Success for the Solopreneur

Venice carnival mask Since we are personally and politically committed to working with small and micro businesses we spend a lot of time sorting out the implications of spoken and unspoken goals in our work with clients. Luckily, we are social scientists and we recognize the identity dynamics at play when an individual represents their brand and at the same time they are their brand in a very real sense. It’s no surprise that goals and strategies can get mixed up along the way—especially if a solopreneur works alone and doesn’t have to be accountable to others within the business itself.

For example, a solopreneur can easily confuse their personal goals with their business goals if they take the approach “I am the brand” and what’s good for me is good for my business.

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Web Projects & Small Business

What to Expect When Your Small Business Needs a New Website or a Redesign

BooksWhen you work with a web services company, it’s always nice to know what to expect and how you can save yourself time and energy. We’ve put together some tips to help you set realistic expectations and better manage your end of the process.

Web Project Logistics

  • Expect to sign a contract
  • Expect to have a timeline included in the contract and take it seriously.
  • Make sure you will be available when it is time for you to give feedback.
  • Be aware that missing your deadline may bring the whole process to a screeching halt.
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Meet other Business Owners for Networking & Camaraderie

Business PeopleBefore the Thanksgiving holiday, we spoke at the Women Business Owners of Montgomery County (WBO) November meeting on creating a web presence or strategy that fits your business, your market, and will help you meet your goals. I have been a member of WBO for several years now and found that WBO is great way to meet other local woman business owners for networking, camaraderie, and learning.

Over the years we’ve spoken to many groups in the Washington, D.C. area like the Association of Wedding Professionals, American Independent Writers, DC Web Women, Professional Photographers Society of Greater Washington, Capital Creativity Network, and Capital PC Users Group, Entrepreneurs & Consultants Special Interest Group to name a few.

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One More Reason to Use a Mac for Your Business

LaptopA few days ago I upgraded my Mac® operating system to the latest version Snow Leopard. Unlike Jo’s upgrade to Windows 7, my Mac upgrade was painless. It took under 45 minutes to install. I then restarted my machine and voila—everything worked. There was a glitch: my printer and sound settings went back to the defaults.

A minor glitch and  less than 45 minutes of lost productivity compared to Jo’s many glitches and a lost day of work for a Windows® upgrade. To be fair Jo upgraded Windows XP to Windows 7, while I only upgraded from Leopard to Snow Leopard—not a comparable jump. However, I been using PCs as long as I have Macs (15+ years) and I’ve never had a major problem with upgrading a Mac. I have spent countless hours hovered over my Windows PC cursing Microsoft and their upgrade process.