Tag: human needs

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Your Passion + the Social Web

HandymanCreating informational campaigns that promote your passion and your business can raise your profile with different audiences and help you make the most of your social networking efforts. Over the next several weeks I will focus my energies on sharing information about several creative approaches to envisioning and managing content for the social web.

Biology is at the heart of my mission (no pun intended). In her book, In Search of Human Nature, biologist and Conflict Theorist Mary Clark identified three basic needs that all humans share across time, distance, and culture—we all need to bond with others, experience autonomy, and seek out meaning in our lives.

I’ve blogged about the importance of the social web as a tool to fulfill these needs, but what about starting with these fundamentals and letting them drive the content we create?