Devorah Spilman of Spilman Storyselling™ is a professional storyteller and nonprofit development expert who teaches powerful storytelling techniques designed to help you and your business succeed. Telling a powerful brand story has never been more important […]
If You Have a Brand, Tell Your Brand Story If you have a career or a business, it pays to think about your brand story and about yourself as a brand storyteller. Think of your […]
Creating, implementing, and refining business strategy is a familiar task for small business owners. If you don’t have a vision of where you want to go and a plan to get you there, you’ll be hard pressed to make any progress. So before you leap into action, STOP and think about your strategy!
Does Creating Content Taking a lot Out of You? These days it’s a given that business owners are feeling pressured to put someone in charge of creating content that will support the business brand. The […]
No surprise that visual storytelling drives social media engagement. From M Booth via Diane Bianchi (dibodi)
Are you a Consultant and a Writer who thinks they need a website for each activity / business? When you’re the brand, Dr. Jo Golden says you don’t. Listen to her talk from a June 2010 DC WebWomen panel discussion “Are You Using the Right Content Strategy for Your Website.”
People “ask Google” for answers day in and day out. Unfortunately, some questions are better than others just as some results are a better response to what the searcher really meant by their query. For […]