Tag: blogging

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Great Wall of China

Content Strategy Boundaries: What to give away?

Are you ready to start blogging but nervous about giving away too much content?

Great wallAs I talk with folks who are ready to take the leap into blogging and social networking for business, the issue of offering great content for free comes up again and again. Many business owners express concern that they will actually be putting themselves out of business (or at the very least reducing demand for their services) if they provide valuable content on a regular basis.

Not anymore. Changing marketplace conditions have flipped this old-school approach upside down. These days, people expect to feel informed.

Spend some time thinking about how you make decisions with the Web. When all the businesses in the search results are unknown, most people I know take a few minutes to check out and compare several websites before making their next move.

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Blogging for Business: 5 Lucky Links

Office MiceEnjoy these 5 lucky links on business blogging from our collection on delicious. Do you have another one to recommend? Let us know by adding a comment. Link Friday is a regular feature.

1. 101 Tips from 50 Small Business Bloggers – Great roundup of small business tips from successful small business bloggers. Includes inspiration and guidance on a range of topics.

2. 9 Things to Do To Make Sure Your Next Blog Post is Read by More than Your Mom – Take action and get results with these tips for getting your fabulous posts noticed.