Creating, implementing, and refining business strategy is a familiar task for small business owners. If you don’t have a vision of where you want to go and a plan to get you there, you’ll be hard pressed to make any progress. So before you leap into action, STOP and think about your strategy!
Consistently creating high quality web content starts with a content strategy. If you don’t have a rationale for what you will do and a plan to get it done, it will be hard to meet your […]
A Story Will Resonate with Clients If you’re still introducing potential clients to your business by ticking off a list of the services you provide, stop right now. People really don’t care what you do […]
How Do You Answer the Question? One of the most important questions for a prospective blogger isn’t: “Can you write?” and it’s not “How are your credentials?” It’s actually “Do you read blogs?” If you […]
Small business owners and social media seem like a match made in heaven—but what does the research say? Annita Campbell of Small Business Trends reports on a recent survey of 1,200 members of Manta, an […]
A Gravatar is an image that follows you around the Web. It enables other to quickly recognizes you when you interact on the Web. Learn how to set one up with this video.
A Content Strategy that Works for Your Business A content strategy for the Social Web will help you reach your business goals by connecting the what, why, where, and how of creating content to the […]