Information to Insight: What’s in Your Personal Knowledge Management Toolkit? What do you do with all the useful content you find on the Web? Read it immediately? Bookmark it to read later in an app like […]
Let’s start with the most important drivers of success in a digital world—you and your digital practice. Take a minute to think about your daily habits and workflow. What helps you get through the day and make the most of your time and energy? Are your favorite methods old school? Or have you shifted towards digital?
You probably have a number of tricks up your sleeve, so let’s use the humble to-do list as an example. A to-do list is great for keeping up motivation throughout the day or for keeping a large project on track. The basic idea is simple:
Devorah Spilman of Spilman Storyselling™ is a professional storyteller and nonprofit development expert who teaches powerful storytelling techniques designed to help you and your business succeed. Telling a powerful brand story has never been more important […]
If You Have a Brand, Tell Your Brand Story If you have a career or a business, it pays to think about your brand story and about yourself as a brand storyteller. Think of your […]
Your Web Content Represents Your Business Brand
The first post in this series, Set Web Content Boundaries & Free Yourself, grew out of my work with clients around the concerns and discomfort many small business owners feel when faced with the need to use social networks and social media for business. Since the lines between personal and public keep blurring, it’s not uncommon for entrepreneurs and small business owners to feel overwhelmed.
Business Web Content Strategy Starts with Your Boundaries
My last post introduced the idea that when you create boundaries for your web content, you free yourself to participate in social networking and social media. Knowing and getting comfortable with the subjects and topics you’ll address on specific web properties will increase your confidence, benefit your target audiences, and better represent your brand.
You Create Web Content & You Have Boundaries, Right?
Entrepreneurs are everywhere. People start new businesses all the time. Lots of those entrepreneurs aren’t professionally comfortable in the world of social media and not confident about how to use the Web for business—particularly when it comes to setting boundaries around web content.