Does Creating Content Taking a lot Out of You? These days it’s a given that business owners are feeling pressured to put someone in charge of creating content that will support the business brand. The […]
Author: Dr. Jo Golden
I design meaningful experiences at Chaos To Clarity, OpenIDEO DC Chapter, the Design Leadership program at MICA, and other places.
Research on Small Businesses & Social Media—The PB&J Effect?
Small business owners and social media seem like a match made in heaven—but what does the research say? Annita Campbell of Small Business Trends reports on a recent survey of 1,200 members of Manta, an […]
5 Dastardly Writing Choices that Disrespect Your Web Audience
If you blog, write enewsletters, or want to write your own website text, you have a special responsibility to your audience on the Web. You want their attention, and presumably their business, so what have […]
Client Personas for Website Content: Tips & Possibilities
Know your website audience—personas can help. How To Identify Target Audience Groups for Your Web Content Client Personas for Website Content: Tips & Possibilities Creating client personas has become a popular approach for web designers […]
How To Identify Target Audience Groups for Your Web Content
Know your website audience—personas can help. How To Identify Target Audience Groups for Your Web Content Client Personas for Website Content: Tips & Possibilities Use Research on Target Audience Groups to Shape Your Web Content […]
Content Strategy & Workflow Considerations for Entrepreneurs
A Content Strategy that Works for Your Business A content strategy for the Social Web will help you reach your business goals by connecting the what, why, where, and how of creating content to the […]
Create A Web Strategy Starting with 5 Key Steps
Getting Started on Your Web Strategy In a perfect world, all website projects would start with a web strategy that would point the way to powerful content. Then the website content and functionality needed for […]
