Does Creating Content Taking a lot Out of You? These days it’s a given that business owners are feeling pressured to put someone in charge of creating content that will support the business brand. The […]

Does Creating Content Taking a lot Out of You? These days it’s a given that business owners are feeling pressured to put someone in charge of creating content that will support the business brand. The […]
Small business owners and social media seem like a match made in heaven—but what does the research say? Annita Campbell of Small Business Trends reports on a recent survey of 1,200 members of Manta, an […]
If you blog, write enewsletters, or want to write your own website text, you have a special responsibility to your audience on the Web. You want their attention, and presumably their business, so what have […]
Know your website audience—personas can help. How To Identify Target Audience Groups for Your Web Content Client Personas for Website Content: Tips & Possibilities Creating client personas has become a popular approach for web designers […]
Know your website audience—personas can help. How To Identify Target Audience Groups for Your Web Content Client Personas for Website Content: Tips & Possibilities Use Research on Target Audience Groups to Shape Your Web Content […]
A Content Strategy that Works for Your Business A content strategy for the Social Web will help you reach your business goals by connecting the what, why, where, and how of creating content to the […]
Getting Started on Your Web Strategy In a perfect world, all website projects would start with a web strategy that would point the way to powerful content. Then the website content and functionality needed for […]