Time for Your Website Content to Take Care of Business
What do you really need to know about creating a website that will help your business grow?
- What’s it going to cost me?
- How do I get started?
- I’m not technical, so how will this all work?
Starting from the top, current and future website owners should always take a cue from decision-making that’s a bit closer to home. There are a number of similarities between building a website, your business’ home on the Web, and creating a space for your life and business in the real world.
Builders need to:
- know how a space will be used
- have a budget
- follow a plan
- match project needs to people’s skill sets
Think about the contractor’s triangle—every project is a tradeoff between quality, time, and costs. If your primary goal is to save money, a website project will take more time and you’ll probably need to do more work yourself. If you do more of the work yourself, then you’ll need to decide what types of work you can handle, what skills you’re willing to learn, and have a plan to see you through.
Website Content that Works
Play to your strengths. Think of a website project as having 3 major types of work—strategy, content, and technical. Now, unless you’re in the enviable position of having lots of specialists in-house, you’ll need to decide what to do about:
- learning necessary skills,
- doing the work,
Experienced professionals can tell you what’s involved in a project. You have to decide what you’re willing and able to commit. Know your limits. Most people are in a better position to learn how to create website content than to master the technical skills required for web development and ongoing maintenance.
If you’re going to invest time and energy in creating powerful web content, you’ll need to make sure that your efforts aren’t squandered by a sloppy implementation. What technical web skills do you have in-house? If the answer is none, then you need to make arrangements for a person or company to provide website development and maintenance services. That will free you up to focus on your content.
The Powerful Website Content Resource You’ll Need
Next you need a strategy, a plan, and a solid sense of what you’re getting yourself into. If you’re not prepared, your project won’t be a success. We’ve got that covered. Try our free ecourse, 10 Days to Powerful Website Content. The ecourse walks you through website basics, strategy, planning, telling your business brand story, and how to create powerful content. Updated content addresses Google’s recent Hummingbird algorithm change and recommends ways for business owners to incorporate SEO (Search Engine Optimization) principles as a result. What more could you want?
Creating powerful website content is a learned skill, and we want to help you learn. Take the challenge—in 10 days you could be informed, excited, and prepared to create the web content your business deserves.