Organize, Message, Context

How To Create Web Presentation Content (Part 2)

Now that you have a better handle on your presentation, it’s time to start thinking about the logistics, structure, the presentation medium.

Presentation Thoughts & Tips

Organize, Message, ContextOrganize your content

Organize your content structure as early as possible—then change the structure as you need to rather than waiting to create any structure at all.

1) Start with the time available for delivering your message. Divide it by 5 for example.

2) In each time segment, you could start by giving yourself one slide per minute for example, if you are going to use more text and not have audio.

3) If you’re going to use the presentation on the Web with audio, then you’ll have many more image slides to go with your narrative.

4) Now you have segments of time and space-on-slides that you can use to get your message across to your audience.

5) Select a small number of main points that you want your audience to know or understand from your presentation—you could choose 4, for example.

6) Give yourself 1 section of time per point. Plan on half a section of time each for your presentation’s opening and closing.

7) Use your presentation program to create your preliminary presentation structure right away so that you keep logistics in mind as you go.

Green LightbulbTip: Creating a (somewhat) arbitrary structure before you do much lets the boundaries themselves give you somewhere to start. Then use the boundaries, rebel against them, or ignore them—whatever works for you. Just remember that setting boundaries is a must if you want to reach your audience, follow a timeline, avoid getting overwhelmed by all the things you could say, and keep a tight focus.

Make it work for your message

Making the medium work for your message is what it’s all about. You have a number of ways to get your point across and strengthen your message throughout your presentation.

  • Your audio narrative will add a lot, or maybe be the star—as long as you don’t just read the slide text.
  • Use the meaning of your slide text carefully (keep the text itself high impact, low density, and easy to read in a glance).
  • Arrange and format the text on each slide to convey the feeling you want your audience to have from that slide, in each section, and in the presentation as a whole
  • Images on slides (whether central or supporting) can be metaphorical, literal, or just plain pleasant if that helps you get your message across effectively.

Context, context, context

Think about the context of your presentation and the overall impact you want it to have on your audience.

  • How does your audience like to be talked to, or with?
  • Can you identify widely shared concepts, beliefs, or ideas that will add deeper meaning to your text, audio, or visual content?
  • What types of images will best support or showcase the slide text and audio narrative?
Green LightbulbTip: Use as few fonts as possible. Be concise and clear. Stick with simple text layouts and be visually and textually consistent when you don’t want to distract your audience from the message, but feel free to depart when it suits your need for emphasis or a change of pace.