How To Create Web Presentation Content (Part 1)

Where do I begin?

If you had to give someone the scoop on something—spelled out and illustrated—what would your presentation look like? Best case scenario? It would be arranged, directed, and focused on getting the message across from start to finish…

Presentation Thoughts & Tips

Start by deciding what type of presentation you’re going to create:

Where do I begin?Straight-up slides without audio—your viewer can click a button to move through the slides. This approach is good for those with less time and expertise or who want to make it easy to share on sites like Slideshare.net (integrating audio on these sites can be tricky and definitely requires some technical work and skill to sync properly).

Slides with an audio narrative can use slides for visual interest and support—in this format the slides can move ahead on their own like a movie. It’s good for keeping people’s attention, slide text is minimal, and it requires many slides to accompany the narration and maintain visual interest. People often load these to YouTube.com or another video site and then embed it on their own website.

The type of presentation will determine all later steps. Because it’s a bit more complex, I’m writing about a presentation with an audio narrative in this post.

Next, define your audience on the Web.

  • Who is your target audience? What do they care about?
  • What do you need to establish at the outset of your presentation to set the stage for them?
  • What does the audience need to know about your key points?
  • What do you need to say to meet your goals?

Now it’s time to start figuring out how to tell the presentation story and move on to thinking about your narrative script.

  • Tell the story for yourself. Tell it again.
  • Break it into sections that make sense and will work within the presentation time frame. Outline your narrative, ideas for images, and key phrases or concepts that you will use for slide text.
Green LightbulbTip: Start mocking up slide text in your presentation program and use the notes section on each slide for your audio script. Until you have your slide text and narrative script close to the final versions, don’t get distracted by finding or adding images to the slides—unless your presentation is all about the images.

Stay tuned for Part 2 next week!