There are lots of companies to choose from so it might seem like a daunting task; but it doesn’t need to be. If you understand what’s required to create a professional web presence, it will be easier to make good decisions about your goals and choose the right small business web design company to help you meet them.
Hire a Company or a Lone Freelancer?
Creating a successful web presence is getting more complicated and requires multiple types of expertise and skills that are constantly changing. Strategy, branding, creating content, developing information architecture, on-page SEO, designing to communicate a message, user-focused design—the list goes on and on making it highly unlikely that one person is the best choice to do it all.
For example, Chaos To Clarity recently created a small business website for Clarity Financial Planning, LLC. Jo Golden developed the strategy and wrote the content, Mor Vimmer created the design, and Tracey Holinka developed the site. Each of us brought different skill sets and ideas to the project and together we created a far superior product. In our experience, a team can create superior websites that are more than just the sum of our experience and knowledge—collaboration and professional engagement make all the difference.
How to Hire a Small Business Web Design Company
Start by asking your business network for recommendations. If you use social networks, post a request for web company recommendations. Or if you belong to a business group, ask other members who created their websites / blogs. Make sure that you look up any recommended companies on the Web and check out their online portfolios or ask for links to sites they’ve done. You want a company that can create a variety of appealing looks and styles.
It’s also important to hire a full service company. Full-service doesn’t have to mean large, but a company that will:
- help you with strategy,
- create your content,
- design and develop your website / blog,
- perform maintenance on your website / blog, and
- provide social networking services.
Once you’ve found a company that seems like a good fit, test out the waters before you sign a contract and fork over your hard earned money. Ask them to consult on strategy at an hourly rate. If your working styles aren’t a fit, you’ve minimized your outlay. Compatible working styles are very important—and you’ll need those web pros in your corner as long as you have a web presence.