Story Work-ing for Your Business

owl sitting on booksCheck out Kathy Hansen’s blog A Storied Career it is a great source for all things story and business related.

To connect with other professionals using story in and at work (for MUCH more than marketing) join the Worldwide Story Work ning group founded to connect story practitioners wherever they may be.

Try these 9 story lines for marketing to get your creative juices flowing from Lois Kelly via Guy Kawasaki’s blog.

A case study from Lynda Resnick on marketing “the first and only Jewish celebration beer” with a sense of humor and cross-faith appeal will leave you thirsting for more.

John Jantsch’s recent suggestions on crafting your marketing story walk you through some key questions.