Are You Using the Right Web Content Strategy? [Video]

On June 24 DC WebWomen presented a panel discussion “Are You Using the Right Content Strategy for Your Website” outlining best practices, tips, and techniques for defining, developing, and managing online content strategy.

Jessica Piscatelli of Capture Video, Inc. was kind enough to loan me equipment to capture the event. I was able to video all the awesome women but our moderator Carrie Hane Dennison of Balance Interactive—sorry Carrie.

Jo Golden, Chaos to Clarity
Making the connections between IA, business and brand story, and content

Sharon Ritchey, Home Row Editorial
Organizing and managing a content creation team

Lindy Roux, Web & Content Strategy Consultant
Creating adaptive content strategy

Erica Knoch, Aeroka Media Marketing
Creating audience-friendly content (give your visitors what they want)

Merry Bruns, ScienceSites Communications
Making content pro-active and task-based (make it easy to use the content)

Jessica Piscitelli, Capture Video, Inc.
Using video as an engagement tool

Susan Cato, CompTIA
Developing content strategies and social media strategies that go hand-in-hand

Presenters

Carrie Hane Dennison, Balance Interactive (Moderator)
Sharon Ritchey, Home Row Editorial
Lindy Roux, Web & Content Strategy Consultant
Jo Golden, Chaos to Clarity
Erica Knoch, Aeroka Media Marketing
Merry Bruns, ScienceSites Communications
Jessica Piscitelli, Capture Video, Inc.
Susan Cato, CompTIA