There’s a lot to learn when you want to share your business passion on the social web. Blogs, video, social networks—you name it—the playing field keeps changing and expanding. How do you keep up?
Self-education is a key component of Digital Success™ so we put a great deal of energy into creating useful techniques to help clients develop new areas of expertise even after our work together ends.
One of my favorite approaches to self-education involves using different standpoints to establish a learning plan and bring coherence to your project.
If you change your standpoint, you change the view from wherever you are. When you have a different view, new options can emerge. Self-education standpoints include:
Self-education standpoints can lead to a great plan of action. Here’s a quick example of a self-education project that emerges when we combine the view from different standpoints. (Of course standpoints do overlap, but for now we’re keeping it simple.)
What if your business is ready to make the leap onto the social web? What do you need to do?
- Be clear about your business web presence goals. Who are you trying to connect with? How do you plan to connect with them? [Theorist/Strategist]
- Observe and note what other people are doing—you can learn a lot from how competitors, partners, and colleagues use the social web. [Observer]
- Do your research and learn about your market niche on the social web. What do your competitors do well? Do poorly? Where do your target audiences spend their time? [Researcher]
- Learn the cultural norms of different networks before you inadvertently cross them. Learn how to use the technology itself. [Learner]
- Identify and acquire the technological tools you will use to participate. Develop practical skills (like protecting your security and privacy) so that you can take care of yourself along the way. [Practitioner]
- Consider the special contributions your business can make and how to communicate them effectively. Let other folks get to know the heart of your business as you share your passions with your networks of friends, followers, and connections. [Communicator]
Different standpoints encourage different actions, and purposefully changing standpoints opens space for new understanding.
So, change your standpoint! What new perspectives and opportunities emerge?