If you’re a consultant, freelancer, or small business owner, at some point you’ll need to do research for your business. Maybe you’ll need to do market research, compare insurance plans, manage your reputation online, or scope out the competition. Whatever the topic, you’ll need a strategy, tools to work with the information you find, and the skills to manage the logistics—and that all comes before you can even start making sense of whatever you find.
Business research is less likely to involve searching for THE definitive answer, unquestionable truths, or exhaustive literature reviews in scholarly fashion. Business research in a digital world is more about where to get the information you need, in a timely fashion, to help you make better decisions.
Last week we gave a presentation on research for business at the Capital PC User Group’s (CPCUG) special interest group for Entrepreneurs and Consultants in Washington DC. It was a lot of fun, and we were happy to have such a great group of folks come out on a Saturday afternoon.
Since I taught Research Methods for 3 years and how to integrate theory, research, and practice for 4 more, we have a very distinctive approach to the subject. If you’d like to know more, check out our Research Skill & Strategies for Business slide deck on slideshare and take better advantage of the digital world the next time you need to do research for your business.