What are people saying about you or your company on the Web? In the blogosphere?
After you have a Google account, you can set up alerts on any word or phrase that might appear on the Web or in the blogosphere and be notified when it does. Whenever Tracey Holinka, Chaos To Clarity, or any other term of interest appears on the Web, Google Alerts lets me know. That way I stay informed about any potential infringements on our service mark or mentions of me.
In addition to Google Alerts, there is Socialmention.com, who says that their service is “like Google Alerts but for social media.” They monitor and return search results from more than 80 social media properties.