5 Steps to Knowing Yourself & Your Business Online

Do you Google…Yourself?

If so, great. If not, why not?

If you think it sounds self-absorbed, get over it. As more people use the Web for the tiniest question, someone is likely to look for you sometime.

Keep up with talk about your business and professional self–or suffer the consequences.

If you don’t know what’s being said out there, you can’t respond. Or note that you are not the jerk who goes by a similar name.

Incorporating the following five practices into your digital life will let you relax a little.

1. Search your business/name using different search engines every so often to get a feel for the returned searches others will see.

2. Set up Google Alerts for your name and your business.

3. Put good information out there. Set up a profile on LinkedIn, FaceBook, Twitter, or other social networking sites.

4. Post your picture when your goal is professional networking. It is always nice to put a face to the name and it keeps the confusion to a minimum, especially if you have a common name.

5. If you have any connection to a company whose data was stolen or potentially breached, sign up for a credit monitoring service like Privacy Guard. Your personal financial reputation matters in business too. If your identity is stolen, or your financial reputation undermined, your professional life can suffer.

Problems? Try Reputation Defender to get some help, or their blog for more information or check out this Wired article.