Time to change your passwords. Here’s the scoop on the Heartbleed bug: CNET list of patched sites—will be updated. More details from Mashable—see related posts for lots of info. Heartbleed To-Do Check to see if a site you use is patched before you change a password—otherwise you’ll just have to do it again. Start with […]
As the popularity of WordPress Content Management Systems (CMS) rise, so do the number of web hosts specializing in Managed WordPress Hosting. Managed WordPress Hosting is great for eliminating some website ownership hassles. The host takes care of security, speed, backups, and WordPress core updates. Benefits of Managed WordPress Hosting Speed. If your website is […]
Information to Insight: What’s in Your Personal Knowledge Management Toolkit? What do you do with all the useful content you find on the Web? Read it immediately? Bookmark it to read later in an app like pocket or in your web browser? Hope you remember it later? Lose it? People I meet often say that it’s […]
Let’s start with the most important drivers of success in a digital world—you and your digital practice. Take a minute to think about your daily habits and workflow. What helps you get through the day and make the most of your time and energy? Are your favorite methods old school? Or have you shifted towards […]
Devorah Spilman of Spilman Storyselling™ is a professional storyteller and nonprofit development expert who teaches powerful storytelling techniques designed to help you and your business succeed. Telling a powerful brand story has never been more important for business owners and entrepreneurs—as citizens of the digital world we face information overload every day. A powerful story or […]
If You Have a Brand, Tell Your Brand Story If you have a career or a business, it pays to think about your brand story and about yourself as a brand storyteller. Think of your brand as a collaboration with others—it’s not just what you’re known for, your brand encompasses the sum of people’s experiences […]
Your Web Content Represents Your Business Brand
The first post in this series, Set Web Content Boundaries & Free Yourself, grew out of my work with clients around the concerns and discomfort many small business owners feel when faced with the need to use social networks and social media for business. Since the lines between personal and public keep blurring, it’s not uncommon for entrepreneurs and small business owners to feel overwhelmed.
Business Web Content Strategy Starts with Your Boundaries
My last post introduced the idea that when you create boundaries for your web content, you free yourself to participate in social networking and social media. Knowing and getting comfortable with the subjects and topics you’ll address on specific web properties will increase your confidence, benefit your target audiences, and better represent your brand.